Rapid Fulfillment Drives Repurchase for Proper Wild | Flowspace

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Proper Wild

As social commerce continues to grow, brands will have to be strategic in deciding which platforms and features to use—and which technology vendors to partner with—in order to drive performance and fulfillment within the channel.

A survey conducted by Digiday found that there are a few key factors that will push brands to invest in social commerce to expand their strategies. Respondents said they would invest more in social commerce if a variety of features were made more available, including integrated inventory and order management systems (47%), two-day or less delivery offerings (30%) and one-click checkout (28%).

“A technology-first fulfillment partner is essential to ensuring DTC customers receive products promptly and consistently, no matter the sales channel." – Vincent Bradley, CEO and co-founder, Proper Wild

Proper Wild, a brand of energy supplements with a focus on clean and simple ingredients, leans on social media to build awareness and authentic 1:1 engagement. The ability to extend the relationship with engaged audiences through social commerce, offering a seamless fulfillment offering that is consistent across sales channels, is fundamental to ensuring regular repurchase, a key performance indicator for the brand.

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Last Updated

June 16, 2026

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