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After COVID-19 disrupted the global supply chain, legacy brands and entrepreneurs alike were forced to ask the question: how do you future-proof logistics and fulfillment against the unknown?

The answer is that digital transformation – while accelerated over the past year – is a concept still evolving and taking on increased importance, and enabling essential omnichannel fulfillment strategies.

Omnichannel fulfillment means customers can purchase orders from any channel on which a brand is selling, and the brand can manage and fulfill those orders, no matter where they come from, with a single point of control.

Omnichannel fulfillment reduces costs, improves transit times, and provides the optimal customer experience by meeting customers where they are. It also drives spend – omnichannel customers spent an average of 4% more on every shopping occasion in store, and 10% more online than single-channel customers, [per HBR](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works).

Find out more about how to enable omnichannel fulfillment for your brand in our guide, “Fulfillment 3.0, Digital Transformation for the Omnichannel Brand.” [Click here to download](https://flowspaces.typeform.com/to/GwIFQNK8)!

Last Updated  
August 3, 2021

category  
Fulfillment

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